Expiry dates, shade matching issues, and influencer-driven demand spikes—beauty has unique profit leakage patterns. We've identified ₹28Cr+ in hidden losses across beauty brands.
Products expiring before sale, batch issues, and short shelf-life SKUs tying up capital that could be deployed elsewhere.
Beauty has the highest RTO rates—"wrong shade", "doesn't match skin tone", "color looks different". Each return costs ₹150-400.
Free samples, testers, and influencer seeding eat into margins more than you realize. By the time you discount, margins are already gone.
A premium women's beauty brand came to us with "healthy" 35% gross margins. Our audit revealed supplier invoices didn't match POs—for 18 months. Fabric overcharges, incorrect quantities, hidden quality fees.
We also found 156 SKUs that looked profitable but were actually losing money after returns and fulfillment costs. They were actively promoting products that destroyed margin.
Which shades make money, which destroy it. Optimize your shade range planning based on actual profitability, not just sell-through.
Identify at-risk batches, problematic pincodes, and styles with abnormal return rates. Stop shipping to loss-making patterns.
Which sampling programs drive sales, when to liquidate, when to hold. Maximize recovery from seasonal transitions.
Influencer costs, sampling programs, quality deductions—we find every rupee your suppliers are overcharging.
Every beauty brand has unique leakage patterns. Let's find yours.
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