Heavy items, fragile products, and assembly requirements create logistics nightmares—home has unique profit leakage patterns. We've identified ₹21Cr+ in hidden losses across home brands.
Broken mirrors, chipped furniture, damaged packaging—transit damage claims eat into margins on every heavy shipment.
Home has the highest RTO rates—"too difficult to assemble", "missing parts", "doesn't match room". Each return costs ₹150-400.
Heavy items can't ship everywhere profitably—some pincodes destroy margin. By the time you discount, margins are already gone.
A premium women's home brand came to us with "healthy" 35% gross margins. Our audit revealed supplier invoices didn't match POs—for 18 months. Fabric overcharges, incorrect quantities, hidden quality fees.
We also found 47 SKUs that looked profitable but were actually losing money after returns and fulfillment costs. They were actively promoting products that destroyed margin.
Which products are profitable after shipping, which destroy it. Optimize your heavy-item pricing strategy based on actual profitability, not just sell-through.
Identify carriers and routes with high damage, problematic pincodes, and styles with abnormal return rates. Stop shipping to loss-making patterns.
Which locations to serve vs avoid, when to liquidate, when to hold. Maximize recovery from seasonal transitions.
Shipping costs, handling fees, quality deductions—we find every rupee your suppliers are overcharging.
Every home brand has unique leakage patterns. Let's find yours.
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