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Featured Research

The State of D2C Profitability in India: 2025 Report

Our comprehensive analysis of 47 D2C brands reveals that the average brand loses 12-18% of potential profit to hidden operational leakage. This report breaks down where that money goes and how to recover it.

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Articles & Analysis

Framework
December 2024 • 8 min read

The 6 Profit Leak Categories Every D2C Brand Should Audit

A systematic framework for identifying where money disappears after the sale.

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Guide
December 2024 • 12 min read

How to Calculate True SKU-Level Profitability (With Template)

Stop guessing which products make money. Here's the exact formula we use.

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Research
November 2024 • 10 min read

Why Your ROAS Dashboard Is Lying to You

The gap between reported and actual profitability is often 40%+. Here's why.

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Case Study
November 2024 • 6 min read

How One Fashion Brand Found ₹1.8Cr in Supplier Leakage

18 months of overcharging went unnoticed. Here's how we caught it.

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Trend Analysis
October 2024 • 7 min read

The Hidden Cost of Same-Day Delivery Promises

Speed is expensive. Here's how to calculate if it's worth it for your brand.

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Framework
October 2024 • 9 min read

Pincode Profitability Mapping: A Step-by-Step Guide

How to identify which locations are destroying your margins.

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Research Reports & Whitepapers

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D2C Profitability Benchmark Report 2025

How does your brand compare? Industry benchmarks across inventory, margins, operations, and more.

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The Anatomy of a Stock-Out

Deep analysis of stock-out patterns and their true revenue impact across 30 brands.

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Hidden Fees: The D2C Cost Audit

Catalog of hidden costs that erode margins—platform fees, payment gateway charges, and more.

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