It Started With a Pattern We Couldn't Ignore
Since 2008, we've worked as consultants and performance marketers for 1000+ brands across India. We helped them scale revenue, optimize ad spend, and build growth engines.
But there was always a disconnect. Brands would hit record revenue months, yet founders kept asking: "Where's all the money going?" The dashboards showed success, but bank accounts told a different story.
After seeing this pattern across hundreds of brands, we started digging deeper. What we found was shocking: on average, brands were losing 8-15% of their revenue to hidden leakage—supplier discrepancies, dead inventory, RTO loops, and pincode black holes.
"After consulting for 1000+ brands, we realized they all share the same blind spot. They know their CAC, their ROAS, their conversion rate. But almost nobody knows their true post-sale profitability."
— Dr. Raveen Kapadia, FounderWe spent two years building proprietary tools and frameworks to diagnose this hidden profit leakage. We've now identified over ₹80 Crores in combined losses across the brands we've analyzed.
That's when we decided to productize what we'd built. TrueLens was born to give every D2C brand the visibility that was missing from the market.