Finding your hidden revenue...
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Your marketing stack ends at "Order Placed." But between that moment and profit-in-bank, ₹1-5 Crores disappears into inventory black holes, margin erosion, and operational leaks. We find exactly where.
Inventory traps → Locked capital
True unit economics → Real SKU profit
Operations drain → Hidden costs
Customer profitability → Cohort truth
Margin erosion → Discount leaks
A glimpse of the deliverables that have helped 100+ brands recover ₹127Cr+ in profit leakage.
Executive Summary
SKU Profitability Matrix
Pincode Blacklist
90-Day Action Roadmap
Here's how existing options fall short of post-sale profitability intelligence.
| Capability | DIY / Internal | Marketing Agency | Analytics Tools | TrueLens |
|---|---|---|---|---|
| Post-sale profit analysis | ✗ | ✗ | ✗ | ✓ |
| True SKU-level margins | Manual | ✗ | Partial | ✓ |
| Cross-data-source insights | Hard | ✗ | ✗ | ✓ |
| Pincode/operations analysis | ✗ | ✗ | ✗ | ✓ |
| Customer cohort profitability | ✗ | ✗ | Basic | ✓ |
| Time to insights | 6+ months | N/A | Ongoing | 2 weeks |
| Prioritized action plan | ✗ | ✗ | ✗ | ✓ |
| ₹ impact quantification | ✗ | ✗ | ✗ | ✓ |
The D2C tools landscape has evolved in waves. Each wave solved the bottleneck of its time. Now, there's a new bottleneck.
You've mastered getting sales. Now it's time to master keeping the profit.
Retention tools recover abandoned carts. Ad platforms optimize traffic. But nobody tells you if the sales you're making are actually profitable. We built the layer that was missing.
The layer between "order placed" and "profit in bank"—showing exactly where money disappears after you've won the sale.
We work best with D2C brands at a specific stage. Here's how to know if that's you.
Your marketing tools stop at "order placed." Here's what happens next—and what it's costing you.
From focused inventory analysis to complete profitability X-ray across all six profit leaks.
Our analysis framework adapts to the unique profit leakage patterns of each industry.
We understand you're sharing sensitive financial and operational data. Here's how we protect it.
We sign a mutual NDA before you share any data. No exceptions.
256-bit AES encryption for data at rest and in transit.
Your data is permanently deleted within 30 days of project completion.
Your data is never shared, sold, or used for any other purpose.
Since 2008, we've consulted for 1000+ D2C brands across India. We've seen the same profit blind spots everywhere—and finally built the solution that should have existed.
See exactly where profit disappears between "order placed" and "money in bank"—with the precision that didn't exist until now.